The new flash in the market is that Acer has proposed to launch low-priced Ultrabooks that will be priced between $699—799. Some of the Ultrabooks from this range will be available to customers by the second and third quarter of 2012. If you are looking for ‘the’ thinnest Ultrabook Aspire S5, then it is going to hit the stores by the second quarter. Though Aspire A5 was displayed at 2012 CES but the price tag is still a mystery.
Acer President Jim Wong said that the company will be pricing its Ultrabooks in accordance with its rivals pricing strategies. The company launched its first Ultrabook—Aspire S3, last year, priced at $1,000. But in 2012, Acer targets mid-ranged price market, since high-end markets for Ultrabooks are already dominated by Apple and Amazon.
Wong explained, “We’ll adjust our prices based on how our competitors attack first, but we will also stress user experiences in our products.”
Acer also dominated the netbook market in 2011 by holding 45 percent of the market share; however it plans to merge it with its Ultrabook segment in the next 18—24 months.