Taiwan-based Acer Inc., the world’s fourth-largest computer manufacturer, has roped in the rising NBA superstar, Jeremy Lin, as its global brand ambassador to promote its products. Acer produces notebooks, netbooks, tablets, desktops, monitors, and chromebooks. Globally, the company ranks No. 2 for notebook PCs.
The partnership will allow Acer's logo to be featured courtside at the New York Knicks' home games for the rest of the 2011-12 NBA season. This contract marks the National Basketball Association team’s second affiliation with a Taiwan-based company since Jeremy Lin joined the starting lineup last month. According to the National Basketball Association, Lin’s jersey has been the league’s top seller for well over a month, taking the sales of New York Knicks’ team gear to the top spot.
Lin, who is of Taiwanese descent, has helped New York Knicks to fuel gains in merchandise sales and television ratings since starting his first game on 6 February 2012. His jersey is the No. 1 seller in the NBA since 4 February, the league said, declining to give specifics.
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